百威亞太:提升銷售預測精準度
“Our company has worked with GuanData on three different Machine Learning projects during the last year, and in each case was a pleasure to work with. The team is technically sound and always on the forefront of new modelling techniques. Deliverables are always on time and on brief. Rather than simply being a vendor, GuanData is dedicated to working side by side with ABI as a trusted partner. And most importantly, the team enjoys its work, is eager to drive results, and delivers. When future projects arise we would be happy to work with GuanData again.”
背景介紹
行業:快消品
業務:全國有430多家KA售點,旗下商品種類超過820個,與KA商戶建立協同式供應鏈庫存管理模式(CPFR)。
用戶痛點
在預測層面,目前更多停留在專家經驗判斷,人工預測費時費力,且面臨預測專家流失問題。
解決方案
AI預測:對歷史數據進行正則化、log預處理的分析探索,融入地理位置、門店經濟指數、氣溫、賽事、節假日、促銷活動等關鍵因子,基于時間序列、樹模型、深度學習進行模型融合,輸出預測結果。
觀遠價值
固化經驗:將專家經驗固化在系統里,使其成為企業長久的數據資產。
提升效率:大幅降低人工預測成本,減輕日常數據繁瑣的計算工作,提升3倍工作效率。
提高準度:比專家預測提升5%的精準度,大幅減少企業的生產、物流、倉儲等成本, 提升了對售點突發事件(比如促銷、節日、大型活動等)的應對能力。